“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web I read a post on the paradox between aesthetics and accessibility by Anthony at UX Movement, a website focused on design and user experience, and there were many misguided attemptsContinue Reading
If you haven’t done your preliminary research on keywords and competitors, go back to part 1. Once you have your keywords mapped, topics defined, and understand why your competitors are at the top of the search engine results page (SERP), you’re ready to build your page. Your goal is to build quality content that generates visits by providing value toContinue Reading
This is part 1 of the 2-part series, where we’ll focus on the basic principles of SEO—building a keyword list and analyzing your competitors. In part 2, we’ll look into building SEO-ready web pages with quality content and metadata. Now that you know why you should invest in SEO, this article will explain how to improve SEO for your websiteContinue Reading
Imagine you’re selling Apple headphones from your website but you keep attracting visitors looking to buy organic apple chip snacks. They’re not happy to find out you’re selling headphones and you’re not happy they’re using your marketing resources. You wonder what’s causing this issue and find out your product pages keep making references to the apple fruit, which confuses theContinue Reading
